Objection Strategy – Let Your Voice Be Heard
Posted by Robert Wolfe on 10th July 2012 in 360 Blog

As we approach the submission deadline of the new gTLD applications, I would like to give you a quick overview of the objection process and provide some straightforward examples.

There are 4 types of objections to new gTLD applications:

First, there is a legal rights objection. This would arise when an applicant has applied for a new gTLD that infringes upon your trademark. If you were, say, Coca-Cola and became aware that an applicant has applied for a .coke gTLD, you would file a legal rights objection.

Next, is the community objection, which would apply when you as an established institution feel that an applicant’s gTLD is not appropriately supported by the community that the applicant claims to represent. For instance, if a non-medical related commercial enterprise were to apply for .med, the American Medical Association could protest to that applicant with a community objection.

Third, is the string confusion objection. This would be relevant when you, as an applicant, have applied for a gTLD string that is the same or very similar to another applicant’s new gTLD or to an existing top level domain like a .com or .biz. So if you were, say, an applicant applying for the .music gTLD and there was another entity applying for the .music new gTLD, a string confusion objection would be appropriate.

Lastly, there is the public interest objection. This would be appropriate where an applicant has applied for a new gTLD that is contrary to generally accepted norms and morals, for instance, if an applicant applied for a new gTLD that embodies a discriminatory slur a public interest objection could be used.

In my follow-up videos, I will discuss the process in more detail as well as the standing, grounds and standards for each category of objections.