Category: gTLD
Putting the Word Home in Front of Your DotBrand Is Not a Strategy
Posted by Jennifer Wolfe on 23rd June 2016 in gTLD

Some of the first “use cases” by Dot Brands have simply added Home in front of their Dot Brand and redirected existing home page content or replicated content in other traditional country codes or Dot Com.  A few of the more notable ones include Home.Barclays or Home.Cern,  Home.Travelers and Home.Redumbrella.  Many of the reported “use […]

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