Category: ClickZ

In this continuing series on the launch of the new generic top-level domains (gTLD) for brands, I’ve covered the many strategies that brands may use to evolve and strengthen the Internet consumer experience. While half of the world’s biggest brands applied for a gTLD, many did not and the millions of mid-market and smaller businesses […]

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Big data is abuzz today when it comes to ongoing market strategy with companies like Facebook, Twitter, Amazon, Google, among others offering staple tools by selling ads, analytics, maps, discount strategies, and more to big brands. Using data to drive new products, content, and track consumers’ behaviors as well as needs before they happen are […]

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As the new gTLDs (generic top-level domains) are set to begin launchinglater this year, perhaps the most profound strategy to be deployed by brands will be tapping into their gTLD as a catalyst for disruptive innovation through enhanced online search and navigation. To View This Article on ClickZ.com: Click Here Some of the more innovative […]

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Digital assets are often at the center of today’s marketing and social media initiatives, many of which cross over long-standing company silos. As a result, forward-looking companies are arming themselves with a new senior executive: the Chief Digital Officer (CDO). To View This Article on CMO.com: Click Here The CDO’s main purpose is to provide […]

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Most people access the majority of their television content from a cable box or satellite provider hooked up to their flat screens, but those days are likely numbered. With many savvy media, sports, and entertainment companies preparing for the upcoming expansion of the Internet and thousands of new generic top-level domains (gTLDs) rolling out, there […]

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Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader integration with multiple devices. Clearly, companies that respond to consumer demand for a rich experience with multiple access points and social engagement will remain front […]

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Protecting Authenticity and Fighting Counterfeiters With gTLD There has been much controversy about what brands will actually do with their new generic top-level domains (gTLDs) that’s any different from how they currently use their .com domains. While many brands may have applied out of fear of failing to secure critical Internet real estate during a […]

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The next paradigm shift in the Internet is coming in 2013.  Are you ready for it? Largely under the radar of even savvy marketers, the biggest transformation in digital since the Internet began is underway and will soon start to impact how consumers search and navigate the Internet. Expanding from a universe of 23 generic […]

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ICANN’s generic top-level domain (gTLD) program will begin launching in Q3 and Q4 of this year, followed by a big impact in 2014 as half of the world’s top brands begin to launch their gTLDs alongside digital giants such as Google, Amazon, and Microsoft with large portfolios and bold moves. Based on a lottery drawing […]

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