Category: ClickZ

In the last few weeks, commentators have speculated as to how Facebook arrived at the whopping $19 billion valuation of start-up WhatsApp, with just $20 million in revenue and 50 employees but 450 million users. While there have been some good comparisons to other deals acquiring users and placing value on the future of those […]

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The first new generic top-level domains (gTLDs) will be available to the general public beginning this month. While the topic is still largely under the radar for most digital marketers, the opportunity to create unique, memorable digital experiences with domain names has finally arrived. What’s so extraordinary about this launch is not just the scale […]

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Top 10 Digital and gTLD Trends for 2014
Posted by Jennifer Wolfe

As digital marketers approach 2014, it’s not hard to see that we are in an age of digital transformation. Technology is not only being developed but adopted at an accelerating rate. Access to data is changing how we approach all facets of our business – everything must be supported by data that is so much […]

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As we come to the close of 2013, it’s not difficult to see a digital transformation is underway in all facets of our digital world: social, mobile, data, search and domain names. The new gTLDs are launching and will start to have an impact in 2014. What’s so interesting about the unique opportunities the gTLDs […]

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This month, I had the opportunity to interview Jon Nevett and Mason Cole of Donuts, the largest filer of generic top-level domains (gTLD) applications. While many of you may only know of donuts as the food you try to avoid during morning meetings, Donuts Inc. is a company that filed for 307 gTLDs, including most […]

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Brand gTLD applicants like Apple, Microsoft, McDonalds and Johnson & Johnson, to name just a few, are planning how they will use their brand gTLD(s) in 2014. While most brands agree that simply migrating the home page from .com isn’t the solution, they’re still looking for innovative strategies to deploy their roll out. Many are […]

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As 1,400 new gTLDs launch in 2014, digital marketers should pay attention to how gTLDs will impact consumer use of the Internet, particularly in social media. Big digital companies such as Google, Amazon, and Microsoft made bold moves in the gTLD space with numerous applications, but social media titans like Facebook, Twitter, Pinterest, Pandora, eBay, […]

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There continues to be much speculation about the success or failure of the new gTLDs, scheduled to begin launching this October. The internationalized domain names will go first, but it’s quite likely by early 2014, we will see the new generic top-level domains start to launch and be available to the public. To view this […]

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Evaluating the list of new generic top-level domains (gTLDs) and identifying which ones could be important to your business are critical steps for leveraging potential opportunities. However, marketers should also apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain. […]

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