Category: ClickZ
Search-Driven Microsites in Brand gTLDs – Top Trend for 2015
Posted by Jennifer Wolfe on 05th January 2015 in ClickZ

As gTLDs begin to take hold, we’ll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. As digital marketers get ready for another year of big changes, the microsite in brand gTLDs (generic top-level domains) is sure to be top of the list of emerging trends. Half […]

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Brands with gTLDs have the ability to control the entire user experience – from dedicated microsites to targeted in-store experiences. Big data has become the hottest trend in digital marketing as companies try desperately to track the mountains of data available and turn it into dollars by creating better, more tailored, and customized experiences for […]

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What gTLDs and Patents Forecast for Digital Marketers
Posted by Jennifer Wolfe on 05th November 2014 in ClickZ

Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. You might not think that a gTLD (generic top-level domain) and patents have much in common. But, if you look at which new top-level domains big companies plan […]

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Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as […]

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5 Things Your CEO Should Know About gTLDs
Posted by Jennifer Wolfe on 13th August 2014 in ClickZ

As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. One of the primary roles of the chief executive (CEO) is to understand business cycles and be […]

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?
Posted by Jennifer Wolfe on 16th July 2014 in ClickZ

With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Half of the world’s top brands applied for new top-level domains. While most are […]

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With half of the world’s top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences. Week after week, articles about how Big Tech companies are investing in content […]

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New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Digital marketers know social media is not just a fad. Social media is the number one activity on the Web and new social media platform start-ups take off at accelerating paces. Ford Explorer was one of the […]

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The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? A handful of brands have entered into their contracts with the Internet Corporation for Assigned Names and Numbers (ICANN) to begin operating […]

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