Category: ClickZ

In the early days of the Internet, there were only four top-level domains: .GOV, .EDU, .ORG and of course .COM. Unless you were a government, a school or a non-profit, the only top-level domain (TLD) that made any sense was .COM. Naturally, everyone from plumbers to politicians flocked to secure important .COM domain names. However […]

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Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
Posted by Jennifer Wolfe on 08th September 2015 in ClickZ

It’s a question many in both the SEO and domain name industry have been asking since it was announced recently. If you go to ABC.XYZ, there is a letter from Larry Page about Google’s commitment to innovative ideas and why Alphabet Inc. spun off from Google Inc. There are many reasons to speculate on the SEO […]

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Will Google’s Algorithm Give a Boost to the Dot Brand?
Posted by Jennifer Wolfe on 12th August 2015 in ClickZ

Google recently announced that it will not weight the Dot Brand higher than other top level domains. This is not surprising, but is not a good reason to write off the benefit of the Dot Brand in organic search. Historically, Google responds to changes in the digital world as it re-configures its algorithm each year.Matt […]

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Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? WordPress has gained traction as a development tool not just for bloggers, but big media and technology companies alike – why? Because companies need a faster and more nimble way […]

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Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Social networking has created its own search language: the #hashtag. Rather than relying on search engines, people in the social sphere decide what’s hot […]

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Top Five Reasons Why Dot Brands Will Have a Data Edge
Posted by Jennifer Wolfe on 20th May 2015 in ClickZ

Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Companies that applied for their own Top Level Domain from ICANN’s new Domain Extension Program may have a competitive edge when it comes to mining data in […]

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Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. I recently received a phishing email that looked like it was from American Express (see image below). There was the famous AmEx logo and the subject was alarming: “Unusual Activity in Your American […]

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Will Hashtags Take Over the Internet?
Posted by Jennifer Wolfe on 25th February 2015 in ClickZ

A look at what new domain names and hashtags have in common. Check out your Twitter, Instagram, or Facebook feed; flip through a magazine or watch a commercial on television. You’ll likely find them filled with hashtags about what we like, what we want, what we think, or even just where we are: #onaplane or […]

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For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy
Posted by Jennifer Wolfe on 28th January 2015 in ClickZ

Owning your own generic top-level domain (gTLD) means it’s important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet. Search engine optimization (SEO) is always evolving in response to changes in user behavior and the algorithms that users rely upon to find their way around the Internet. […]

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