Category: 360 Blog
The Five Year Dot Brand Engagement
Posted by Jennifer Wolfe

It’s been four years now since the “Big Window” of opportunity to own a gTLD closed and we all learned that Google had applied for 101, Amazon for 76 and half of the world’s top brands had applied to operate their own gTLD:  the “Dot Brand.”  While many consultants, registrars and others who are hoping […]

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Budgeting for Brand gTLDs
Posted by Jennifer Wolfe

For most companies, the gTLD was an investment in the future of the internet in response to a short time window in which to apply for a gTLD. Wanting to gain a competitive edge, half the world’s top brands invested the $185,000 application fee for one or more gTLDs. Now that gTLDs are moving forward […]

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While many remain skeptical about the value of the gTLD, there’s one thing most can agree on. It is a perfect catalyst to foster innovative thinking about the digital experience. As many brands are moving through the contracting process, they are likely beginning to think about how to use the gTLD. I encourage you to […]

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Most brand gTLD applicants like Apple, Microsoft, McDonalds, American Express, Macy’s, JP Morgan, BMW, Lexus, Toyota, Target, Walmart, Safeway, and Johnson & Johnson, to name just a few, are starting to plan for how they will use their brand gTLD(s) in 2014. While most brands are in agreement that just migrating the home page from […]

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Sometimes I’m not sure which world is the real one. The one I live in online via Twitter, Facebook, You Tube, email and surfing everything I need all day online or the one that happens when I leave work and get in my car. But even then, do I want the real experience or the […]

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The fashion industry is always one season ahead. But is it ready for a digital transformation with gTLDs? Many big fashion and luxury brands applied for their own gTLD. What could we expect in the fashion space as new gTLDs create new digital worlds for top brands? Let’s start with who applied. In fashion, we […]

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As I continue to search for new products and services that will help companies manage their digital real estate in the future of the expanded internet environment, I have been fortunate to come across a great company, Brand Shield. I’ve tested their product for the last 6 – 9 months for several clients and found […]

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What Will You Do With Your Brand gTLD?
Posted by Jennifer Wolfe

If you are in charge of the gTLD inside your company, there are no shortage of ideas, but getting them into concrete form that can move forward may prove a bit challenging. We’ll be hosting a webinar this month to discuss the ideation process and offer ideas on how the new gTLDs can be used […]

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Digital marketers are likely aware or are starting to hear about new ideas in the domain space or digital addresses as I like to refer to them in marketing terms. Whether it’s how your company could use a .guru or .technology address or how new campaigns like bleach.solutions or antiaging.solutions could be used as part […]

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