Sometimes I’m not sure which world is the real one. The one I live in online via Twitter, Facebook, You Tube, email and surfing everything I need all day online or the one that happens when I leave work and get in my car. But even then, do I want the real experience or the […]

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Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as […]

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The fashion industry is always one season ahead. But is it ready for a digital transformation with gTLDs? Many big fashion and luxury brands applied for their own gTLD. What could we expect in the fashion space as new gTLDs create new digital worlds for top brands? Let’s start with who applied. In fashion, we […]

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As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. One of the primary roles of the chief executive (CEO) is to understand business cycles and be […]

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As I continue to search for new products and services that will help companies manage their digital real estate in the future of the expanded internet environment, I have been fortunate to come across a great company, Brand Shield. I’ve tested their product for the last 6 – 9 months for several clients and found […]

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With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Half of the world’s top brands applied for new top-level domains. While most are […]

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What Will You Do With Your Brand gTLD?
Posted by Jennifer Wolfe

If you are in charge of the gTLD inside your company, there are no shortage of ideas, but getting them into concrete form that can move forward may prove a bit challenging. We’ll be hosting a webinar this month to discuss the ideation process and offer ideas on how the new gTLDs can be used […]

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Digital marketers are likely aware or are starting to hear about new ideas in the domain space or digital addresses as I like to refer to them in marketing terms. Whether it’s how your company could use a .guru or .technology address or how new campaigns like bleach.solutions or antiaging.solutions could be used as part […]

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With half of the world’s top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences. Week after week, articles about how Big Tech companies are investing in content […]

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