Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn’t imagine living with so few channels of the Internet. If you’re a small business or consumer, you may have seen or heard something about new domain extensions and […]
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Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. I recently received a phishing email that looked like it was from American Express (see image below). There was the famous AmEx logo and the subject was alarming: “Unusual Activity in Your American […]
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A look at what new domain names and hashtags have in common. Check out your Twitter, Instagram, or Facebook feed; flip through a magazine or watch a commercial on television. You’ll likely find them filled with hashtags about what we like, what we want, what we think, or even just where we are: #onaplane or […]
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While many remain skeptical about the value of the gTLD, there’s one thing most can agree on. It is a perfect catalyst to foster innovative thinking about the digital experience. As many brands are moving through the contracting process, they are likely beginning to think about how to use the gTLD. I encourage you to […]
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Owning your own generic top-level domain (gTLD) means it’s important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet. Search engine optimization (SEO) is always evolving in response to changes in user behavior and the algorithms that users rely upon to find their way around the Internet. […]
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As gTLDs begin to take hold, we’ll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. As digital marketers get ready for another year of big changes, the microsite in brand gTLDs (generic top-level domains) is sure to be top of the list of emerging trends. Half […]
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Brands with gTLDs have the ability to control the entire user experience – from dedicated microsites to targeted in-store experiences. Big data has become the hottest trend in digital marketing as companies try desperately to track the mountains of data available and turn it into dollars by creating better, more tailored, and customized experiences for […]
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Most brand gTLD applicants like Apple, Microsoft, McDonalds, American Express, Macy’s, JP Morgan, BMW, Lexus, Toyota, Target, Walmart, Safeway, and Johnson & Johnson, to name just a few, are starting to plan for how they will use their brand gTLD(s) in 2014. While most brands are in agreement that just migrating the home page from […]
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Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. You might not think that a gTLD (generic top-level domain) and patents have much in common. But, if you look at which new top-level domains big companies plan […]
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Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. The home page, as have we come to know it over the last 15 years, is dead. Yes, every company still maintains the hub to its digital spokes as a home page. […]
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