The Two-Letter Next Big Thing
Posted by Jennifer Wolfe on 13th September 2016 in Uncategorized

Digital Marketers have two letters to be excited about when it comes to creativity and innovation in the digital world. No, it’s not some new hyped social media platform, though there are plenty of those.  And, no, it’s not some new start up or app, there are also plenty of those.  But, it is something […]

Read More
Putting the Word Home in Front of Your DotBrand Is Not a Strategy
Posted by Jennifer Wolfe on 23rd June 2016 in gTLD

Some of the first “use cases” by Dot Brands have simply added Home in front of their Dot Brand and redirected existing home page content or replicated content in other traditional country codes or Dot Com.  A few of the more notable ones include Home.Barclays or Home.Cern,  Home.Travelers and Home.Redumbrella.  Many of the reported “use […]

Read More
The Five Year Dot Brand Engagement
Posted by Jennifer Wolfe on 12th May 2016 in 360 Blog

It’s been four years now since the “Big Window” of opportunity to own a gTLD closed and we all learned that Google had applied for 101, Amazon for 76 and half of the world’s top brands had applied to operate their own gTLD:  the “Dot Brand.”  While many consultants, registrars and others who are hoping […]

Read More

In the early days of the Internet, there were only four top-level domains: .GOV, .EDU, .ORG and of course .COM. Unless you were a government, a school or a non-profit, the only top-level domain (TLD) that made any sense was .COM. Naturally, everyone from plumbers to politicians flocked to secure important .COM domain names. However […]

Read More
Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
Posted by Jennifer Wolfe on 08th September 2015 in ClickZ

It’s a question many in both the SEO and domain name industry have been asking since it was announced recently. If you go to ABC.XYZ, there is a letter from Larry Page about Google’s commitment to innovative ideas and why Alphabet Inc. spun off from Google Inc. There are many reasons to speculate on the SEO […]

Read More
Will Google’s Algorithm Give a Boost to the Dot Brand?
Posted by Jennifer Wolfe on 12th August 2015 in ClickZ

Google recently announced that it will not weight the Dot Brand higher than other top level domains. This is not surprising, but is not a good reason to write off the benefit of the Dot Brand in organic search. Historically, Google responds to changes in the digital world as it re-configures its algorithm each year.Matt […]

Read More

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? WordPress has gained traction as a development tool not just for bloggers, but big media and technology companies alike – why? Because companies need a faster and more nimble way […]

Read More
Budgeting for Brand gTLDs
Posted by Jennifer Wolfe on 18th June 2015 in 360 Blog

For most companies, the gTLD was an investment in the future of the internet in response to a short time window in which to apply for a gTLD. Wanting to gain a competitive edge, half the world’s top brands invested the $185,000 application fee for one or more gTLDs. Now that gTLDs are moving forward […]

Read More

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Social networking has created its own search language: the #hashtag. Rather than relying on search engines, people in the social sphere decide what’s hot […]

Read More
Top Five Reasons Why Dot Brands Will Have a Data Edge
Posted by Jennifer Wolfe on 20th May 2015 in ClickZ

Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Companies that applied for their own Top Level Domain from ICANN’s new Domain Extension Program may have a competitive edge when it comes to mining data in […]

Read More