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Team

Dot Brand 360 provides an award-winning team of consultants, partners, attorneys, technical experts, successful entrepreneurs and government leaders.

In response to market demands, Wolfe Domain, recently rebranded as Dot Brand 360, was founded in 2012 by world renowned Digital and IP strategist Jen Wolfe. Wolfe leads strategic planning to help top global brands navigate the complex and changing landscape of the new Dot Brands with a holistic approach to digital strategy.

Jen provides world-class expertise on how to use, roll out and manage the Dot Brand as a marketing and technology platform with a deep understanding of how it provides strategic benefits in data, security, search and innovation. She has developed an arsenal of use cases and uses a proprietary methodology of data driven Digital Mapping® to create a roadmap for her clients to use in planning for the Dot Brand with transformative thinking about the future.
Jennifer Wolfe, ESQ., APR, SSBB
Team Member

Jennifer Wolfe launched Wolfe Domain in 2012 in response to market demands, and is working with top global brands to develop strategies for the next generation of the Internet. She leads strategic planning and provides market leadership and analytics to help her clients navigate the complex and changing landscape of Dot Brands and a new holistic approach to digital strategy.

Wolfe’s primary focus is in working with CMOs, CDOs and CLOs alike, in crossing over important stakeholder groups to develop a strategy to respond to the most important paradigm shift since the Internet began.

Wolfe has partnered in technology start-ups, provides management consulting and intellectual property strategy to Fortune 500 companies, and offers leadership as a member of the board of directors of emerging growth companies. She served from 2012 - 2014 on the Generic Name Supporting Organization Council of ICANN and is currently serving as the Chairperson of the GNSO Review Working Party.

Wolfe’s most recent book, Domain Names Rewired, predicts trends in the next generation of the internet based upon interviews with executives from Procter & Gamble, Microsoft, Yahoo!, Time Warner, Inc., Re/Max, Verizon, Scripps Networks, and others. She also co-authored Brand Rewired, on innovation, branding and intellectual property strategy in 2010, which was widely recognized as visionary thinking by global brand executives. Both books were published by Wiley & Sons, Inc. and endorsed by executives from Microsoft, Warner Brothers, GE, Procter & Gamble, and Richemont. Wolfe is a regular columnist in Click Z as an expert in gTLDs and is regularly covered in digital marketing publications including Executive Counsel, CIO Magazine, Bloomberg, BusinessWeek, Inside Counsel, NPR, IP Frontline, E-Week, Pink Magazine, USA Today and more.

In addition to authoring and co-authoring multiple books,* Wolfe is a regular columnist and has been published or featured in Click Z, Executive Counsel, CIO Magazine, BusinessWeek, Inside Counsel, NPR, IP Frontline, E-Week, Pink Magazine, USA Today and more.

For the fourth year in a row she was named one of the top 300 global intellectual property strategists by IAM Magazine, a London based premiere global publication on intellectual property. She is a two-time past president of the Greater Cincinnati Venture Capital Association, a certified Six Sigma Black Belt in process improvement strategy and nationally accredited in public relations. She has won numerous regional awards and was named a finalist for Inside Counsel’s 2011 National Transformative Leadership Award. She was selected as a member of the 2012 class of the Direct Women Institute, a prestigious national organization developing women for service on public company boards. She completed the Stanford Law School Director’s College in 2013 and offers digital expertise in the board room. She was named Woman Owned Business of the Year, a Top 40 under 40 Executive and one of the top 10 Inspiring Women in Cincinnati.

Prior to starting Wolfe Domain, she served as the Co-Managing Partner of Wolfe Sadler Breen Morasch Colby, an intellectual property and corporate counsel firm she started at the age of 28 and grew via organic and merger based growth. She grew the firm in ten years into the largest women owned intellectual property law firms in the U.S. The firm represents clients such as Microsoft, Adobe, Procter & Gamble, Kraft Foods, Scripps Networks Interactive, Duke Energy, Macy’s, other Fortune 500 companies, as well as emerging growth companies in the technology, media and entertainment, retail and consumer products industries. It is now recognized as one of the top 75 patent law firms in the United States.

Wolfe earned a Juris Doctorate and Masters of Arts in Organizational Communication and Behavior from the University of Cincinnati in 1999 and graduated magna cum laude from Ball State University with a degree in journalism in 1993. She has been trained at Harvard Law School Practicing Law Institute in negotiation and mediation. She is a member of the United Way de Tocqueville Society and has served on the Board of Directors of the Cincinnati Area Chapter of the American Red Cross and Greater Cincinnati Film Commission.

Anne Chasser
Team Member

Anne Chasser acts as is a Strategic Advisor for Dot Brand 360, providing policy advice in the expanding Intellectual Property and Internet environments. As Special Advisor, Anne Chasser is considered an expert in the IP consulting industry. Named “One of the 50 most influential people in the intellectual property world,” by Managing Intellectual Property magazine, Anne Chasser served as Commissioner of Trademarks for the United States Patent & Trademark Office and President of the International Trademark Association.

As Associate Vice President for Intellectual Property at the University of Cincinnati and Director of Trademarks and Licensing at The Ohio State University, she has achieved top-level executive experience in both government and higher education administration.

In addition, Anne Chasser co-authored with Jennifer Wolfe the book, Brand Rewired, on innovation, branding and intellectual property strategy, published by Jon Wiley & Sons in 2010, and is Domain Names Rewired, both published by Jon Wiley & Sons. In 2010 the Secretary of Commerce appointed Anne to the USPTO Trademark Advisory Committee; she is currently serving a second term.

Anne is widely recognized as a visionary thought leader in intellectual property. She was inducted into the Collegiate Licensing Hall of Fame in 2012 and was named IAM 300 IP Strategist in 2013 and 2014. The Ohio State John Glenn College awarded Anne the 2014 Distinguished Career Award. In 2015, the United States Patent and Trademark Society presented her with the Frederico Award for contributions to improvements of the Patent and Trademark systems.

Jake Dressman
Team Member

Jake Dressman acts as Director of Inbound Marketing, SEO, and Analytics for Dot Brand 360. Specializing in producing professional video from concept to online distribution for growing businesses, Dressman manages Dot Brand 360’s in-house video production and inbound marketing company, WP Creative. He is also responsible for managing web traffic and lead nurturing.

Dressman is Google Analytics Certified as well as Inbound Marketing & Hubspot Certified. He is responsible for shooting and editing video, motion graphics and animation for the firm. Dressman has extensive experience and skills in multiple social media platforms, marketing automation software and GoogleAnalytics. His past experience includes camera operator for Cincinnati Gardens and he holds a degree in audio/visual production from Cincinnati State.

Robert Wolfe
Team Member

Robert Wolfe serves as a business and technology advisor for Dot Brand 360. Wolfe is a veteran entrepreneur with more than 30 years of experience in the technology and advertising business. His expertise in transforming technologies prepares Dot Brand 360 clients for a new architecture of their gTLDs.

Wolfe acquired and grew the largest national Val Pak advertising franchise in the country from 1978 through the early 1990s, managing a team of more than 100 sales, graphics, marketing and administrative personnel. During his tenure in leading the Val Pak franchise, Wolfe consulted with Cox Communications in the strategic acquisition of Val Pak Direct Marketing Systems.

In the 1980s, with the advent of desktop publishing, Wolfe founded and created innovative solutions to develop targeted advertising publications and founded and built Reach Magazine. Wolfe grew the company via a franchising model, expanding into cities throughout the country with a carefully developed sales and field graphics production model. As Wolfe built the Reach Magazine and Val Pak network, he extended his publishing portfolio with an acquisition and partnership in the Cincinnati Business Record newspaper which was later sold for a substantial return to the American City Business Journals.

Wolfe has facilitated strategic planning programs for the Greater Cincinnati Chamber of Commerce Strategic 8 Process, assisting companies from $10 million up in developing strategic plans for future growth. Wolfe is a partner in the Bergman Group commercial real estate and continues to actively invest in commercial real estate. Wolfe is widely known as a visionary leader in technology and brings a unique perspective to advising clients in the new TLD regime. Wolfe has served as a mentor with the Cincinnati Youth Collaborative. He holds an MBA and Bachelor of Science in Business from Miami University in Oxford.

Jennie-Marie Larsen
Team Member

DomainDiction is a strategic marketing and PR consultancy dedicated to Top Level Domains and is a strategic partner of Dot Brand 360. DD delivers  outsourced marketing and global communications programs for existing and new TLDs. Through a strategic partnership with Dot Brand 360, DomainDiction will provide advisory services to International businesses on the use of TLDs for strategic branding and positioning, as well as accelerated online marketing activities such as search, geo-targeting and site optimisation through strategic link strategies. As a boutique agency, DomainDiction works closely with registry clients ranging from multi-portfolio new gTLD applicants to new entrepreneurs that have recently entered the world of Top Level Domains

Founder and CEO of DomainDiction Jennie-Marie Larsen is one of the Domain industry's most experienced and well recognised marketers and communications experts. Larsen has an extensive marketing, PR & business development background in web-based products and services with years of experience launching new businesses through digital marketing and channel management. She entered the domain name industry 14 years ago as Head of Europe for the Neustar registry business and participated in the brand creation, market and media introduction and development of the .BIZ, .US, and ccTLD businesses. In addition to her extensive experience in Domain Name marketing, JM has worked as a business development and marketing consultant in the Fashion, Digital Music and Telecoms industries. Jennie-Marie is fluent in English, French, German and Norwegian and has an MBA in Strategy & Finance, as well an Associates Degree in Fashion Marketing.

Samantha Bergman
Team Member

Samantha serves as a Digital Analyst for Dot Brand 360. With expertise in analyzing digital patents and digital trends, Samantha provides important research and insights for Dot Brand 360 clients. Samantha graduated from Tulane University with a Bachelor of Science degree in biology. She has used her statistical and science background to deeply understand data trends and how to track, input and analyze data sets in the digital world.